Our Story
Hi Lo ProRodeo was birthed in 2015 from the culmination of years of investment, dreaming, and a little bit of old fashioned destiny. In 1997 our proprietor, Van Flaherty, purchased a hand full of brood mares from legendary bucking horse breeders Jim and Maggie Zinzer. That set of mares started what is now considered the fastest growing rodeo production company in the professional ranks. We are often asked where the Hi Lo name originated. The answer is friendships. World-renowned author and artist Max Evans, Hi-Lo Country and Rounders, and Van became acquainted through a shared interest in the tradition of the American Cowboy. Van is committed to preserving the American Cowboy tradition through Hi Lo ProRodeo.
General Manager – Dustin Murray
Dustin competed as a professional bareback rider in the PRCA for 14 years, never making the Wrangler National Finals Rodeo, but coming close several times. During his rodeo career Dustin and his wife built a successful small business and he began working under former PRCA Stock Contractor of the Year Scotty Lovelace of Classic Pro Rodeo. With Classic Pro Rodeo Dustin was a part of launching several new turnkey professional rodeos that are still operational today. Coupled with Dustin’s experience as a professional rodeo contestant and his business experience he brings a unique, and rare, prospective to the rodeo industry. In his free time, he enjoys doing all things family, being a part of the mission of his local church and catching a movie whenever possible.