THE Hi Lo Staff


Hi Lo ProRodeo was birthed in 2015 from the culmination of years of investment, dreaming, and a little bit of old fashioned destiny. In 1997 our proprietor, Van Flaherty, purchased a hand full of brood mares from legendary bucking horse breeders Jim and Maggie Zinzer. That set of mares started what is now considered the fastest growing rodeo production company in the professional ranks. We are often asked where the Hi Lo name originated. The answer is friendships. World-renowned author and artist Max Evans, Hi-Lo Country and Rounders, and Van became acquainted through a shared interest in the tradition of the American Cowboy. Van is committed to preserving the American Cowboy tradition through Hi Lo ProRodeo.


Van and Jeannie

Proprietor - Van Flaherty
Van grew up in southern Arkansas chasing the rodeo trail and dreaming of the cowboy life. Over the past 40 years he has carved a path in the oil and gas industry as a petroleum engineer, but never letting his rodeo roots grow cold. Van considers Hi Lo ProRodeo a grassroots company built on values, integrity, and hard work. Van says, “Hi Lo ProRodeo is simply a young boys dreams being realized.” In his free time Van enjoys spending time with his family and riding open pastures.


Operations Manager – Travis Adams
In 1995 a young man set out to make his mark on rodeo as a professional bullfighter. For some, coming from inner city Little Rock Arkansas would have made this feat unlikely, not for Travis. Over his 19-year career he was 11-times voted Top 5 PRCA Bullfighter of the Year, 7-times selected for a ProRodeo Circuit Finals, 3-times CBR Finals Bullfighter, 2014 Ram National Circuit Finals Bullfighter, and in 2006 was selected as one of the Bullfighters for rodeo’s super bowl the Wrangler National Finals Rodeo. Travis has made himself a student of all aspects of rodeo from front-end production to loading bucking stock; and excels at all. He was fortunate to study under some of the best producers rodeo has ever known in James Harper, Scotty Lovelace, and Stace Smith. His experience and reputation has made Travis one of the most respected men in professional rodeo and a pillar in the Hi Lo ProRodeo organization. In his free time he enjoys supporting his daughter in athletics and rippin’ lips in any fishing hole he can find.

Travis and Legendary Stock Contractor Harry Vold


Dustin and Jennie at the 2015 WNFR

General Manager – Dustin Murray
Dustin competed as a professional bareback rider in the PRCA for 14 years, never making the Wrangler National Finals Rodeo, but coming close several times. During his rodeo career Dustin and his wife built a successful small business and he began working under former PRCA Stock Contractor of the Year Scotty Lovelace of Classic Pro Rodeo. With Classic Pro Rodeo Dustin was a part of launching several new turnkey professional rodeos that are still operational today. Coupled with Dustin’s experience as a professional rodeo contestant and his business experience he brings a unique, and rare, prospective to the rodeo industry. In his free time he enjoys doing all things family, being a part of the mission of his local church, and catching a movie when ever possible.