Hi Lo ProRodeo was birthed in 2015 from the culmination of years of investment, dreaming, and a little bit of old fashioned destiny. In 1997 our proprietor, Van Flaherty, purchased a hand full of brood mares from legendary bucking horse breeders Jim and Maggie Zinzer. That set of mares started what is now considered the fastest growing rodeo production company in the professional ranks. We are often asked where the Hi Lo name originated. The answer is friendships. World-renowned author and artist Max Evans, Hi-Lo Country and Rounders, and Van became acquainted through a shared interest in the tradition of the American Cowboy. Van is committed to preserving the American Cowboy tradition through Hi Lo ProRodeo.